Sony giving away free Blu-ray players with every Full HD Bravia TV purchase

Sony Australia has just announced a new promotion that will entitle 20,000 Australian homes to a free Blu-ray player when they purchase any TV across the BRAVIA LCD TV range.

Sony, the pioneer of Blu-ray technology, is offering the first 20,000 customers who purchase any Full HD LCD TV in the BRAVIA range from the 16 March, a BDP-S550 Blu-ray player valued at $649, absolutely free.

This promotion is aimed at helping new Full HD TV owners maximise the potential of their new purchase, and add a new dimension to their home entertainment experience with features such as 7.1 channel audio capability, Bonus View and BD-Live.

Toby Barbour, head of strategy and brand development at Sony Australia commented “Sony has been at the forefront of the Blu-ray format since its inception and this offer is no exception. The opportunity to combine a smoother picture with Motionflow, Full HD resolution and the latest Blu-ray content is an experience not to be missed”.

“High speed action scenes in Hollywood Blu-ray blockbusters will never have looked better. With a limited number of Blu-ray players available though – only 20,000 – the offer won’t last long.”

The BRAVIA series’ included in the promotion include: XBR, Z, E, W, ZX and EX series. All models also feature Sony’s Motionflow technology.

Kim Overall, Sony Pictures Home Entertainment managing director, commented on the acceptance of Blu-ray in Australia.

“After launching less than two years ago, the Blu-ray format has rapidly been accepted by Australian consumers as the new generation for home entertainment,” Overall said.

“At the end of 2008, over 450,000 Blu-ray players (including PLAYSTATION®3) had already been sold in Australia and an estimated 750,000 Blu-ray Disc titles. There are more than 520 Blu-ray Disc titles available for sale in Australia today, and we have already released 15 BD-Live enabled titles.”

Source: http://www.current.com.au/2009/03/09/article/UWQEWICSOY.html

Optimizing Your PS3 for Blu-ray

Scott Lowe over at IGN.com has posted the ultimate guide to get the most out of your Blu Ray movies on your PS3. Head to http://au.gear.ign.com/articles/938/938051p1.html to check out his comprehensive guide of recommended settings or watch the video below.

Sony to inform consumers with new TVC

Craig McLachlan is the face of the latest major TV campaign for Sony Australia, informing consumers that a HDTV alone isn’t enough. The campaign has been designed to increase awareness of Blu-ray as the ultimate high definition source for home entertainment.

McLachlan’s tagline is “what a waste” when he finds out he is watching standard definition content without a Blu-ray player and encourages consumers to make the most out of their high definition TV with accompanying equipment like a Blu-ray player.

“HD represents 99.9% of all value sales in the LCD TV category, so consumers are certainly embracing high definition when it comes to choosing their flat panel TV,” Sony Australia head of strategy and brand development, Toby Barbour said.

“However, many consumers are watching standard definition movies through their DVD player on their HDTV, which doesn’t deliver the best image and sound quality possible. We want to ensure that consumers are making the most out of the amazing image and sound quality high definition delivers, by ensuring that their HDTV set is matched with the best quality source – a Blu-ray player,” he added.

Campaign supports new product launch
The TVC was first aired on Channel Ten on Sunday and the campaign runs in conjunction with the release of two new Sony Blu-ray players to the Australian market. According to Sony the new players incorporate new interactive features that take the movie experience beyond what cinemas can offer.

To watch the new TVC online click here: www.sony.com.au/bluray

Source: connectedaustralia.com